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The Philippines joined for the first time Austria’s biggest travel fair held at the Messe Wien Exhibition and Congress Center, Vienna.
The Philippine Embassy in Austria and the Department of Tourism successfully joined Austria’s largest travel and holiday fair held on 10-13 January 2019.
Ambassador Maria Cleofe Natividad is grateful for this opportunity of promoting tourism in the Philippines through this big event.
„We are very hopeful that the we will be able to bring the Philippines closer to the Austrian market. There are also bloggers who will present their experiences of their visits in the Philippines. Through this, I am very hopeful that the contact between Austria and the Philippines will grow, thus we could show more the best destinations, our culture and our services. We hope that we will be able to enlarge our participation in the coming years,“ Ambassador Natividad told ABS-CBN News.
The ambassador is very optimistic that the Austrian market has immense potential for the Philippines to multiply its target tourist arrivals in the next decade.
Together with Austria‘s leading travel agency and airline companies, the Philippine booth was well represented and offered attractive tour packages.
“It’s a must-attend business-to-business event showcasing diverse destinations, trade products and services, as well as attractive packages of the different markets. The Vienna Ferienmesse is the foremost business platform for global touristic offers, where supply meets demands,” one of the organizer of the travel fair commented.
The participation of the Philippine Embassy in the tourism fair would help boost the decreasing number of European arrivals to the Philippines.
Philippine Department of Tourism (PDOT) data showed that European markets posted decrease in tourism arrivals to the Philippines in 2018 (see http://www.tourism.gov.ph/industry_performance/march-2018/10%20VA201803_Table1.pdf)
Austria posted 1,204 arrivals until March 2018 while 10,161 Germans visited the Philippines between January to March 2018.
On the other hand, France saw a significant increase of 8489 visitors from January to March 2018 from 7757 (January to March 2017).
The United Kingdom remains the Philippines’ biggest source market in Europe with 22,967 guests arriving from this country during this span of time indicated above.
“The Philippines is especially attractive because of its multi-destination, multi-product offerings that are unique from other Asian destinations, made even more fun with the warm and genuine spirit of the Filipino people,” one of the fair visitor commented.
- Text: Hector Pascua, pictures: Remuel Tuares